Our Vision is to:
Revolutionize legal services through business-like efficiency.
Our Mission is to:
Obtain legal results efficiently AND help clients find their Good Life.
Simplify, Automate, Eliminate, Dominate – The process we use to achieve business-like efficiency and excellent results for our clients.
Promote the Best – Having the Good Life means having the best of what life has to offer. We can promote the best of life by passionately sharing things we know about, like Christian values, legal services, healthy lifestyles, and helpful local business.
Extreme Responsibility – Every person at Good Life Legal takes responsibility for results. Nothing happens to us; we make things happen. Success starts with attitude.
About our Vision:
Good Life’s founder, Matt Ausley, comes to the practice of law from a business background. While working in business, Matt often found himself frustrated with his interactions with the legal world and attorneys in particular. The attorneys Matt worked with were often unaware of the practical, and narrowly focused on the legal. Sometimes they were inefficient and ineffective. These observations motivated Matt to want to become an attorney and work with individuals and businesses in the way he wished those attorneys had worked with him. Matt aspires to revolutionize legal services with business-like efficiency, practical perspectives, and a common-sense approach to problem-solving.
About our Mission:
People need results, they want those results last week, and for free. We can’t do that… yet. But we are on a mission. Part 1 of that mission is to be faster, more practical, and more productive. These things happen through efficiency gains, created by using the system in Core Value 1: Simplify, Automate, Eliminate, Dominate.
Part 2 of the mission is to not forget that while we are working on legal results, our clients are people who have spiritual lives, families, hobbies, and interests. It is easy for attorneys to miss the forest of a person’s life because the attorney is focusing on just one legal tree. At Good Life, we want to nourish a person’s whole forest, not just a legal tree in that forest. If we save the legal tree in a person’s life and burn down the forest (family life, work life, hobby life, spiritual life) we have not helped that person get the Good Life. Our mission is to help the tree AND the forest (legal results AND the Good Life afterword).
About our Core Values:
Simplify, Automate, Eliminate, Dominate
When we started sharing our core values, we learned that many people do not like the word “dominate.” It sounds scary and extreme. What does dominate mean?
Litigation is an “adversarial process.” In essence, it is a competition of rules, ideas, and facts. Two sides face off to offer competing views of how a situation should be resolved. Legal competition is comparable to other competition. Tiger Woods is one of the greatest golfers of all time. When Mr. Woods was at his best, he dominated the sport, he was not only better than other golfers, he was larger than the whole sport of golf itself. How did he do it? Massive action; he practiced more and in ways that nobody else ever had. He pursued golf on a level never seen, and he dominated as a result of his massive action. We didn’t watch Mr. Woods play because he won, we watched to see him dominate.
How does Mr. Woods’ story relate to the legal process?
Although our legal system is the greatest the world has ever devised, it is not without its faults. One of those faults is that the party with the most money often wins. Why is this? Well, if you have more money, you can take more action. If you take more action than the other side, they may run out of resources and quit or lose the argument because of lack of action. Just like Mr. Woods, people dominate the legal system through massive, unmatchable levels of action.
What if it didn’t take massive amounts of money to take massive levels of action? Then average people could dominate with a more attainable investment. How can Good Life Legal provide massive action at an attainable price? We simplify tasks by eliminating wasteful redundancy and unnecessary processes. Once a task has been simplified, it may be suitable for automation. If software or AI can take over a simplified process, it will take place automatically. Processes that are taking place automatically can start to eliminate the human time cost. The process of Simplify -> Automate -> Eliminate, results in massive amounts of action from reduced human effort and lower cost. Result? Domination.
Anything worth doing is worth dominating. Inside the firm, we ask ourselves every day, “Are you dominating or just participating?” We don’t want to “just participate” in the legal process or in life, we want to dominate. That is our aspiration, and we want you to dominate as well. How would you feel if you dominated your finances, your fitness, your spiritual life? Mr. Woods was living the good life when he was at the top of his game. We want you to have your good life too.
The domination concept comes largely from Grant Cardone’s book, The 10X Rule: The Only Difference Between Success and Failure. The author reads this book on the Audible version, which is fantastically motivational. We highly recommend that you drop everything and start reading or listening to it today.
Promote the Best
At Good Life Legal, we want to consider more than just legal issues. We want to look at a person’s life as a whole. If we only solve a client’s legal issue and don’t consider what is happening in the rest of their life, we could be doing that person a great disservice. “Promoting the Best” is a Biblical concept in that the “Gospel” is the good news about how to have your best life now.
Think about this, pretend you are the attorney for Good Life Legal: a potential new client (“Dan”) calls us because someone owes Dan $200,000 and has refused to pay. We are sure Dan will win the lawsuit, obtain a judgment for the money plus all of his attorney’s fees and costs. Finally, we know that the debtor has lots and lots of money to pay Dan, and we can get it by garnishing a bank account. You are the attorney; you should take that case, right? There is no doubt.
Now, what if you cared about Dan as a person and took the time to ask Dan some additional questions about his life and learned that Dan has an untreatable illness and only has about 8 months to live. Although $200,000 is a lot of money, losing the money will not change Dan’s lifestyle or his family’s. Dan has scheduled several trips over the next 8 months, and litigation would interfere with a trip Dan has planned with his 10-year-old son. Would you still advise Dan to sue?
When you care about a person, and your mission is to help that person have a good life, it changes how you advise your clients.
If an option wouldn’t Promote the Best for Dan’s life, we don’t want to recommend it. Our core value and aspiration is to learn about and value the whole person and help that person find their good life. Usually, that will involve our services, but sometimes it may not.
Dan is an extreme example to make a point. More commonly, we are helping an overwhelmed mother going through a difficult divorce find a good counselor to listen and a trustworthy real estate agent to help sell her house. Or, we are helping a business owner find a CPA that can improve his cash flow. Maybe we have a suggestion for a person that isn’t a client but just needs a recommendation to a good local mechanic. Perhaps a military family has just moved to town and needs a good church. Every person has needs that are bigger than just a legal concern. We have lots of connections and resources to help you find your good life, and we want to share them with you.
Jesus came to address a cosmic legal issue: forgive sins. Although Jesus’ primary purpose was to solve people’s legal issue (forgive their sins), while he was at it, he did a lot of healing and feeding. Tending to people’s health and hunger didn’t have a lot to do with forgiving sins (the legal issue) but Jesus cared about helping people live their best life, or in other words, find their good life. We want to do the same thing, except for the forgive sins part, we will settle for solving more mundane legal issues. If you need forgiveness, we know a guy.
This concept comes from the book Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink and Leif Babin. We highly recommend you read it, and if you purchase it on Audible, the authors read the book, which is OUTSTANDING. If this book doesn’t excite you, you may need to check your pulse. Be warned, it is also extremely challenging and personally convicting.
The authors admit in a follow-up book that the concept of “extreme ownership” was commonly misunderstood. In an attempt to add simplicity (a core value of ours) and clarity, we changed “ownership” to “responsibility.”
At Good Life Legal, our aspiration is to achieve results. In the military, and in life, there is success and failure. Results are achieved or they are not. We do NOT want is tell you how much we “tried” to get results. Going back to our Mission, we want to deliver a result. We will either deliver a result or we will have failed to do so. Having an attitude of “no excuses” is foundational to success and delivering results.
Extreme Responsibility is the belief that obtaining a result for a client rests entirely in the hands of the individual — at Good Life Legal we mean. We aspire for every person in the firm to have the attitude that they alone are responsible for the results.